M Rofiqie — SEO & SEM Specialist

About Me

Digital Marketer dengan 10+ Tahun Pengalaman

Saya adalah seorang SEO & SEM Specialist yang berpengalaman dalam merancang dan mengeksekusi strategi digital marketing yang berdampak pada pertumbuhan bisnis. Fokus utama saya adalah pada performance marketing, technical SEO, dan lead generation.

Berpengalaman bekerja di berbagai industri — mulai dari fintech, logistics, e-commerce, hingga Agency — dengan rekam jejak meningkatkan organic traffic, optimasi konversi, dan mengelola campaign berbayar yang ROI-positive.

10+

Tahun

Perusahaan

Sertifikasi

Lokasi
Bekasi, West Java, Indonesia
Email
kasutfb@gmail.com
Telepon
(+62) 878 7003 1701
Preferensi
DKI Jakarta, Jawa Barat, DIY, Bali
Pendidikan
SMK — Teknik Komputer Jaringan (2013)
Bahasa
Indonesia (Native) · English (Fluent Written)

Experience

Perjalanan Karir Saya

Digital Marketing

BJA Logistic · Logistics

Okt 2024 – Mei 2026

Bekasi, Indonesia

Meta Ads Google Ads TikTok Ads Lead Gen Analytics

Developed monthly and annual digital marketing strategies aligned with business objectives
Built and optimized marketing funnels to support lead generation and conversion goals
Managed paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads
Conducted data-driven campaign optimization to improve ROI, CTR, and conversion rate
Generated performance reports and provided strategic recommendations

Digital Marketing Lead

PT Toko Webindo · Startup

Jan 2023 – Mei 2024

Denpasar, Indonesia

Team Lead Google Ads Facebook Ads SEO E-Commerce 10-15 Members

Led and supervised digital marketing team of 10–15 members across SEO, paid ads, and content
Research, developed and executed lead generation and e-commerce campaigns
Supported SEO and SEM strategies — keyword research, on-page optimization, reporting
Provided mentoring, performance guidance, and training to improve team productivity
Facilitated cross-functional collaboration with design, content, and development teams

SEO Engineer

PT Lunaria Annua Teknologi (KoinWorks) · Fintech

Agu 2021 – Des 2022

DKI Jakarta, Indonesia

Technical SEO CRO ASO HubSpot CleverTap Landing Page

Improved and optimized website structure for SEO performance, UX, and CRO
Created and optimized high-converting landing pages aligned with marketing campaigns
Performed App Store Optimization (ASO) to improve mobile app visibility
Integrated website systems with HubSpot CRM and KickoffLabs marketing automation
Utilized CleverTap for customer engagement, retention, and lifecycle automation
Monitored Google algorithm updates and implemented optimization strategies

Digital Marketing Lead

Rampaksuar Inovasi Digital · Agency

Apr 2020 – Jul 2021

DIY, Indonesia

SEO On/Off-Page Google Ads Facebook Ads TikTok Ads Client Projects SEMrush

Executed SEO On-Page and Off-Page optimization for in-house and client projects
Managed and optimized Google Ads campaigns to drive qualified traffic and conversions
Built and managed money sites using DomCop for SEO authority development
Delivered monthly SEO reports covering keyword growth and actionable insights
Monitored performance using SEMrush, Ahrefs, and Keyword Revealer

SEO SEM Specialist

Breef Studio · Agency

Okt 2019 – Apr 2020

DKI Jakarta, Indonesia

SEO Strategy Google Ads Meta Ads Link Building Ahrefs

Developed and executed SEO strategies based on keyword research and competitor analysis
Identified technical issues and performed website troubleshooting
Built relationships with external partners for link-building and outreach campaigns
Launched and managed paid advertising campaigns across Google Ads and Meta Ads
Prepared monthly ROI and campaign performance reports

Internet Marketing

Evana Beauty Care · Beauty

Jul 2017 – Sep 2019

DKI Jakarta, Indonesia

Web Development WordPress PHP Google Ads Facebook Ads Photoshop

Developed custom web apps including stock management and POS systems
Built and managed company e-commerce websites using WordPress
Executed SEM campaigns using Google Ads and Facebook Marketing strategies
Conducted media buying and media planning for optimal budget allocation
Created SEO-friendly content and managed reseller/partner marketing programs

SEO Specialist

Adhikara Int'l Publisher · Agency

Apr 2016 – Jun 2017

Semarang, Indonesia

Landing Page On-Page SEO Off-Page SEO Link Building Outreach

Built and optimized high-converting landing pages for SEO campaigns
Executed On-Page and Off-Page SEO optimization
Applied advanced SEO techniques including competitive strategies
Managed social sharing and content distribution strategies
Conducted large-scale promotion and outreach activities

Staff IT

Big Berry Bakery · F&B

Nov 2013 – Okt 2015

Tegal, Indonesia

IT Support Hardware Networking WordPress Social Media

Performed preventive maintenance for all company hardware and software systems
Maintained IT infrastructure including printers, modems, routers, and LAN
Executed digital promotion campaigns across social media platforms
Developed and managed company website using WordPress